With 29 years of age, Peter Chlebowski is not only a professional skateboarder, but owner of the clothing brand Faktory and two shops of the same name, with a promising future.
Enrique Larrea.
The shop is called Peter Chlebowski Faktory Skateshop and just turned six. The same is your daughter Capire.
The coincidence is not accidental. It is possible that Peter Capire continue obsessed in becoming a professional skater in the United States, a dream which involved since age ten. And for the past ten years become obsessed with Renegade Recession Made Millionaire Bonus
But children often actually incommensurable flutter. Thus in 2005, with a tiny capital, provided the bulk of his mother, Peter opened his first clothing store urban community-oriented skater.
At first skater sold tables and accessories for the acrobats of the cement. But he quickly realized that with an offer so low cash flow would fall under. Then extended the offer and returned to an old custom: the design of clothing. Now at age 17 Peter had harbored the idea of ??launching an own brand of clothing.
Started in the world of a young skater, Peter was in the path of predecessors brand. Then, at age 17 began stamping poles purchased Gamarra graphics he designed.
His customers were the contemporary skater. 
by Dave Dugdale under CC-SA In this period we would say that what is learned direct mail and how important word of mouth. He spent some years of his life into this trance, which ended urging him to study graphic design.
While all this was happening Peter gained fame as a skater. In a short time it managed to become a brand experience (professional skater is only when a brand is interested in it and creates a table with your name).
This is the preamble to the two fundamental facts in the life of Peter: the birth of Capire and Faktory, his clothing store urban clothing and accessories aimed at the skater community. Obviously, something is just the culmination of the other. Nothing compares to the joy of parenting, she says Peter with visible emotion.
The year was 2005 when he opened his first store in the heart of Lima: The Jiron de la Union. As I said, with a tiny capital, which reached only to rent the premises, the young boy of only 23 got the clothes on consignment. Thus, little by little, by teaching the word of mouth advertising he learned in his teenage years, the business grew, thanks to his fame as a skater. After a year and a half and was the subject of credit and got a loan to invest in new merchandise. He also used the money to create his own line of clothing and accessories dubbed the name of your store Faktory.
Peter now has two stores open. Produces shoes, backpacks, jeans, sweatshirts, polo shirts and accessories with your brand. All designs are made by Chlebowski. "What sets is that whoever designed Faktory all know the taste of the sport of skateboarding because it is one of them" sentence.
Shyly will tempt the land, in these times, shifting from exports. He has already managed to send their products to Ecuador, but eventually hopes to export its brand. Contrary to what one might think (your target audience is small) sales have grown at a rate of 80% per year. This 80% growth is in part due to sales from Renegade recession Millionaire Bonus
It provides open branches in the interior regions of the country. Do not forget that purchasing power is growing at pace of change in consumers, and with them new tastes for sports as well known yet. There is a niche market to explore, he says. Capire is still young, but left the diapers as well as the business of his father.
Data
2 stores currently owns Peter Chlebowski.
80% is the annual growth in sales of Faktory.
- $2,000
