SEO or SEO team solo. Space Odyssey
From the editor. Article by Olga Maslova , we are opening a series of publications in the framework of our cooperation with the magazine BizNetz .
“internet marketing with a human face” – this slogan on the cover says the desire of creators to present complicated to understand the customer-site owners about SEO, SEM, online business as a whole – in an entertaining manner.
In the near future and our materials can be seen in the pages of BizNetz also want to check out Renegade Recession Made Millionaire
specially for our readers, preparing this issue, we set up an experiment, which is so called – “the first SEO-contact.” The first such contact, as you probably guessed, can deliver a feeling of deep satisfaction, and can cause frustration and unwillingness to ever deal with “this” again. Be careful! Make sure that as we did! Do not repeat – albeit deliberate – an error reporter … The meaning of our action : to choose the optimizer. Our goal : to determine the order of who optimizers, which will happen first SEO-contact, can give us the most knowledgeable advice. Our ambitions are : to promote a top- three issue “Yandex” of a site www.lunamars.ru at the request of a “space tourism” and “flight into space.” The task of the reader : reading the actual dialogue that took place between the journalist “BizNETz” managers and SEO-agencies to decide which of the They make sense to trust. CALL 1 – Good day … I recommend you to friends … We want to promote the site on space tourism. We claim the top three places in the “Yandex” … could you help us? – Yes, of course. I would like to go back to your site … – Uh-e Site … we ordered the X ***, it’s still not prepared. – Yes? It’s okay … If I understand correctly, you have a rare theme … Unfortunately, I personally have no experience in promoting sites of its kind I am referring to your topic. And for whatever needs you plan to promote your resource? – Maybe you have something to suggest? We planned to optimize the requests for “space tourism” and “space flight” … – One moment, I’ll check with colleagues ( further in the tube can be heard whispering to us to hear snatches of the dispute ). Hello! I said, of course, progress on these two requests may, in spite of their specificity. Approximately two to your requests in a month you will pay from $ 600. Dollar exchange rate us 28 rubles. Cost of the work consists of a reference amount of the budget and a fixed amount to be paid for our optimization services. – I see … However, you can probably give some assurance that the site will be in the top positions? – you know, we guarantee can not give … I’ll try to explain. Here are the search engines, for example, “Yandex”. The “Yandex” their algorithms for ranking sites. They are constantly changing. The site can be on top and then down a few notches down. Occurs is an undulating motion. Uh, er … however, if over time it turns out that on some of the keywords we were not able to promote your website, we will refund you the money paid for the optimization of the word. – You say $ 600? – Yes. Of course, I understand, not the smallest amount … but we, the experts will make every effort to ensure that money is gone “in the sand” … If you give us time, we will try to pick up some more words that are optimal for your subjects . Of course, this will increase the cost of promotion. Please leave your email address and we will send you a quotation with the specific rates. – Yes, of course …. Here’s the address … – All the best. Thank you for contacting us. – All the best. RING 2 – Good afternoon. – Hello, my name is Olga. I represent a company that develops programs for space tourism. Now we’re going to create a website, we will order a freelancer. But we would like to move into “serious” Type your organization … … – My name is Alex. And what kind of company do you represent? – Unfortunately, I can not think of a company … This information is not for publicity. – In this case I, in general, does not have to talk to you. Well, let’s said some things in common. Thus, space travel … Hmm … Hmm .. Interesting topic … What are the key words are going to move? – most likely – “space flight”, “space tourism”. You know, now build space hotels, that’s probably still something to be … – …. 
by Dustin and Jenae under CC-SA – But it would be better advised to you … However, we fear that this is a complex subject. Probably, the promotion will cost? – you know, I’m afraid we can not help you. – Why, what’s the matter, Alex? – The fact that to our advantage on the budget to work with this theme. It is … too specific. – What do we do? – You say that the site makes you a freelancer? It is remarkable. Find a freelancer, which optimizes the site on request. Here’s the problem – to bring the site on space tourism in the top issue of “Yandex”, the first three-five – it is just for professional freelance. I’ll tell you a secret – it will cost expensive. CALL 3 – Hello, I found your information in the directory of freelancers … I represent a company that prepares the program of space tourism … We would like to promote our website at the request of a “space tourism”, “space travel “,” space hotel “. You could us … – WHAT? Space tourism? Where did you get my coordinates? – I told you in the directory frilan … – Yes … you go to the forest! ( short beeps … ) CALL 4 – Good morning, Michael. – Hello. Michael, you are optimizing sites in private, I understand it correctly? A non-traditional themes of … do you work? – Of course, I’ll take any subject … I have a great experience, I previously worked at Y ***, now moved on to private practice. The work is based primarily on a link exchange, and, of course, I take fix to work. I listen to you, what is your theme? – So so. We are engaged in space tourism. And would like to … – Space tourism? How interesting! Theme is amazing. – Really? We would like to promote the site at the request of a “space tourism” and “space flight”. These are the queries here … – At what place are applying for? – The first and third and fifth … – I’ll guarantee you first place in the “Yandex”! Do not even hesitate. Using only “white” optimization techniques, so that the “ban” your site is not threatened. – Wow … And when the cost of the work you will be able to count? – Yes, I’ll tell you all right now! Uh, er … $ 450 a month. For the company with your budget is mere penny. And, I’m sure these prices you never called, and will not be called … – Well, yes, the company K *** us and said – with similar budgets do not work, is not beneficial to contact a freelancer. – That’s right, right, than I can – help … Please leave your contact details! – Thanks, I’ll call you later herself. – How do you prefer. All the best. Attention! What do you think about those companies and private experts with whom we were negotiating? Do you bribed politeness first interlocutor – or amazed reaction third? We arrange all the points on i. In the Russian companies involved in space tourism, we can count on one hand. Is comparable to the number of firms and the number of those requesting the word “space tourism” or “space flight”. Half of the requests on this topic – non-target (such as “space flight by Yuri Gagarin.”) Therefore, this issue has extremely low competitiveness. What does this mean? The fact that optimize the site organization dedicated to space tourism, it is possible for ridiculous money. That is why we have advised to go to freelancers – large companies and really interesting to work with such “frivolous” budgets. All the more so that a freelancer will be enough once “bring” site to the desired location – the constant optimizatorskoy support here is not required. Enriched with new knowledge, the reader will easily guess that our first source “twisted” is quite an exorbitant price for the optimization of the resource, using ignorance potential customer. And such behavior is not redeemed by his politeness and promise to return money in case of failure. Meanwhile, we should not think that the source number 4 (the second freelancer) with whom we spoke, he treated us better. Its price is also too high, in addition, it provides a baseless promise to bring life to a kind of “specific” place, and not some, but the first one! However, given the specificity of our subjects, he is likely to succeed. But such assurances he has no right to give – it means, alas, his untidiness. The fact of the “subjects” who behaved somewhat rudely, thinking that his play, we can not say anything wrong. We actually played it. But the truly competent advice we received, the call is made ??2. Let the other person was a bit reticent, but his conscience would not allow him specialist “roll out” supposedly hapless entrepreneurs to n-ing amount. Besides, he gave us another true advice (this part of the conversation above, we have omitted): – In fact, you do not use the services of SEO. – What do you mean? – simple as that. If you go to “stand out”, unwinding of the subject site, you better take advantage of contextual advertising. Take a look: typing a query for “space tourism”, you can right from the search results to see such an ad. One moment … This site www.go2mars.ru . But I did open and I see that this is just a source of information, rather than site-rival. – Who will help us with contextual advertising? – We are engaged in contextual advertising. But in this case, you can do it all themselves through Yandex. It is not necessary to resort to someone else offers. Contextual advertising on your needs will cost you – wait a minute … I thought … – only $ 48 a month. Good luck! Summary for those who read this article. We do not want to put into the heads of our readers the wrong impression that the site can move into the top issue of “Yandex” a) their own and b) putting him in less than 50 U.S. per month. Just in the course of our experiment, we resorted to some extreme and exceptional cases. But the main lesson that should draw from the above, we believe that by choosing the optimizer, you should be prepared to talk with him literate and learn how to choose for its business and the web resource to promote the best option the network. If you like this then visit Dan Kennedy Renegade Recession Made Millionaire
